Total Identity has come to an extensive cooperation agreement with the Korean CDR Associates. Per 1st of August 2010 will be cooperated on several areas as corporate identity and brand identity. CDR is the largest design agency of Korea and focuses on the so-called cheabols, the important Korean internationals. CDR is already working for the National Assembly and a couple of big retailers. Previously Total Identity used to work with Hyundai, ShinYoung and Hanaro Telecom.

Total Identity is currently aiming to expand its international presence, and the cooperation with CDR will be the first step in doing so.

Bob van der Lee, Managing Director Total Identity comments; “This cooperation gives a new impulse to the ambition of our international network. Not based on the common satellite/desk-offices, but on an intensive cooperation agreement of powerful and independent players. At the moment a lot is happening in Asia and in Korea in particular. This firmly grounds us in the for us important industries. Where the main aim is not so much to implement the western identity and brand way of thinking, but the perspective of Korean cheabols that have become global players.”

Also for the Korean agency CDR the cooperation is a good step. Eunice Yi, Managing Director of CDR Associates; “CDR is currently market leader in the field of Identity development in Korea and with the cooperation of Total identity CDR gains access to extensive knowledge in this area. I believe the cooperation of the two leading agencies of Korea and Europe offer a great opportunity for international organisations within Korea.

With this cooperation both parties expect to reach their international ambitions in a faster pace.

For more information contact:


Bob van der Lee
bvdlee@totalidentity.nl