Total Active Media
Sommer | Total Identity
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Pedro de Medinalaan 9
1086 XK Amsterdam
1100 AL Amsterdam
T +31 (0) 20 750 95 00
F +31 (0) 20 750 95 01
The Dutch identity and positioning expert Total Identity and the German communication consultancy agency wirDesign decided on 10 September 2010 for a strengthening partnership. By this strategical partnership both will exchange know how, support each other by boundary transcending projects and their international market.
Per 1st of August 2010 will be cooperated on several areas as corporate and brand identity.
To facilitate and dynamise the network in sharing knowledge and experience, Total Identity developed a unique and discerning franchise-based businees model, a so-called 'cafetaria system.
Manuel Demetz of Total Identity Italy on this market topic.
Berlin hosted the meeting of Total Identity Network Partners. A report.
The Total Identity Network is quickly becoming an interesting and serious player in the world of identity and communication. The second annual conference (in Antwerp, Belgium) showed evidence of a decentral growing and developing of new ideas and technologies that are all based on the same mindset and mentality.
On March 16-17, 2007 the international conference on branding HiBrand visited Moscow, bringing attention to non-standard brand strategies.
The Total Identity Network is an international network of 8 European and Asian identity agencies. Based on its expertise in positioning, communication and design of corporate identities, the network will serve to define and shape the new demands of markets in respons to major economic and social developments.
The internationalization of the economy enters a new phase that manifests an increasing need for an alternative in providing corporate identy solutions, which builds upon European values and experience, rather than upon Anglo-American.
In establishing a unique, international franchised network of agencies that share the same vision with respect to positioning, communications strategy and corporate design, concrete, proactive steps will be taken to capitalise on this trend. Drawing from their combined products and services, the agencies serve common commercial and governmental markets in a characteristically manner.
Developing a corporate identity and helping an organization to become aware of itself in its communications, symbols and behavior is a skill and an art. In particular, this requires a great deal of creativity, along with years of experience and the combined creative effort of such disciplines as communications, design and management.
Increasing globalization has made it necessary for us to view identity in a broader context. There are two reasons for this. First, companies often expand beyond their original national borders and utilize their identity on an international scope. Second, more and more companies are becoming aware of the importance of their corporate identity.
Against this backdrop, the Total Identity Network develops identities on a worldwide scale. Experience has taught us that working with local agencies enables us to better shape the identity process. Particularly when dealing with knowledge of the local market and culture and the further refinement of the identity created. A local agency whose goal is to develop the corporate identity of its clients offers a great deal of added value in this respect. And this is the kind of agency we wish to have as a partner.
This website shows the diversity and the approach that we want to develop in an international context. Our objective is to find new partners in this venture.
For more information please contact:
Bob van der Lee